There are essentially two schools of thought when it comes to writing music to pitch to licensing opportunities.
On one hand, you can simply write whatever you are inspired to write and then pitch it, after the fact, and hope that it works somewhere, in the context of licensing. The idea here, is that the music you are most inspired to write in the first place, will most likely be the most powerful and make the biggest impact on the listener, and as a result will have the best chance of being licensed.
On the other hand, there is another school of thought that says you should study what works for licensing and make an effort to craft your music in a way that makes it more likely to be licensed. The idea is that not all styles of music get licensed equally and by really studying the market and honing in on what works, you can write music that has an even better chance of being licensed.
So, which is it? Well, I think there is actually validity to both approaches and ultimately you should be doing a combination of both.
Learn why in today's video tutorial, featuring an excerpt of a conversation I had with TV composer Anthony Clint Jr.
Check it out here:
