For the last nine years I’ve helped hundreds of musicians get started in the world of music licensing. I’ve helped my clients get their music placed in just about every major network on television, a variety of feature films and have helped them place music in ads for brands like Heineken, Playstation, Toyota,
Nintendo and more.
Some of the artists I’ve worked with have gone from licensing no music at all to getting their first spot, or several spots, and others have gone from licensing just a little music here and there to having thriving careers as full-time composers.
One of the most important realizations I’ve had about licensing and the music business is that in order to be
successful, you need to truly understand how the business works, inside and out. When you understand what’s happening behind the scenes and you get to know people working within the industry, you get a much clearer picture of the challenges and obstacles you face as an aspiring composer or songwriter, and more importantly, how to overcome them. If you understand the problems you’re facing, it’s much easier to find effective solutions. If you don’t understand the business, you can
waste years, shooting in the dark, not really getting why you’re not moving ahead.
Over the last few years of hosting my podcast and making trips to places like LA, I’ve met and interacted with a LOT of people in the industry. Through these conversations and meetings I’ve learned
a tremendous amount of information about the music licensing business and the music industry. I sometimes feel like I’ve received something like the equivalent of a master’s degree education about the music business over the last several years.
After my most recent trip to LA, I felt like things really started to come into focus about music licensing and the music business more than ever. I had so many aha moments and
realizations, that certain things even I had been in the dark about, or had been a bit fuzzy about, became crystal clear.
I’ll give you an example...
During day two of our second retreat in LA, we had music supervisor and the founder of HD Music Now, Jody Friedman, come and do a listening/screening session where he listened to three tracks from each of the artists who
attended. Jody listened to each track and then gave detailed, specific advice about how to make each track more license-able. Or, in some cases, he loved the tracks as is and indicated why and told us which shows and places he felt the songs would be right for. It was extremely insightful.
Here's the thing though:
Most artists will never get
that sort of immediate feedback and clarity about their tracks. What usually happens with songs that artists submit to people like Jody is that it gets submitted, and if the recipient doesn’t like it or need it, the artist never hears why.
There’s usually very little if any feedback given when supervisors and publishers pass on tracks. Sometimes there might be a little. But it’s usually not detailed at all and
in my experience, the vast majority of the time, there’s no feedback at all given.
I get why there isn’t much explanation given when supervisors pass on tracks. It’s because they're simply too busy to respond to everyone whose music they pass on.
Most supervisors are inundated with submissions and they don’t have time to get back to everyone with some sort of lengthy
analysis as to why their tracks aren’t right for a particular project. It simply wouldn’t be possible to spend their time that way.
However, this reality of the business can be super frustrating for artists and can potentially hold them back for years. It can take artists literally years to figure out, through trial and error, what it is about their tracks aren’t working and how to make the necessary changes. When
you’re not told why you’re tracks don’t work, you’re sort of left to speculate about what needs changed. Now, of course, you can figure things out on your own and do your own research and some artists figure it out quicker than others, but I can totally relate to artists being confused about why they’re not getting their music licensed and moving forward.
Is it the vocals? Is there too much reverb on the kick drum? Are the lyrics
too distracting? Is my press photo bad? There are so many variables that go into music and licensing music, that it can be really tricky knowing whether or not you’re on the right track, if you don’t have any guidance.
One of the reasons I do what I do, is because there’s a real need for quality education in the music community. The licensing business in particular, is a confusing and convoluted industry.
There are so many artists out there just sort of throwing a bunch of music against the proverbial wall to see what will stick.
My biggest takeaway, from my recent trip is that you, as an artist, need to really know the industry inside and out. The artists that get how the business works from both a songwriting and business perspective, do far better than those who don’t. It’s really that simple. You can write a few songs
and submit them to a few places here and there and hope that everything just magically falls into place.
Or, you can approach this like a business, and get to know the right people, make music every day, perfect your productions, learn what kind of music is needed and who needs it, put in the necessary work and effort and make it happen.
Only you have the power,
ultimately, to make that shift.
But If you’re interested, I can help you get there, as I have for many other artists over the years.
Most successful people have mentors. Athletes, actors, entrepreneurs. Almost everyone who becomes successful have other people in their lives they look to for guidance. Musicians are no exception. Most musicians who are
succeeding in a meaningful way have a team of people they're working with to achieve their goals.
I’m going to provide more details over the coming days, but here’s what’s included in the program in a nutshell:
- Two half hour consultations with me – We’ll touch base one on one twice,
at both the beginning and end of the program. I’ll discuss your music with you and help you develop a game plan specifically tailored to you, your music and your situation.
- Over 15 hours of in depth audio/video training – You’ll get access to over 15 hours of in depth training about how to write music for licensing, how to produce tracks for licensing and how to market your music for licensing and connect with the right
people.
- 90 daily licensing leads – Every day, for 90 consecutive days, you’ll get a daily licensing lead for a different place to submit your music. These leads will be for both publishers, libraries and music supervisors, all open to hearing your music for potential licensing placements. Getting your music to the right people is key when it comes to getting your music licensed. You’ll get 90 different
opportunities to connect and work with people working in the industry as a part of the 90 Day Challenge.
- Tons of bonuses, including the new 2017 Music Supervisor Directory – You’ll get multiple free bonus courses worth more than the entire cost of the program, including the new 2017 – 2018 Music Supervisor Directory. You’ll get access to these bonuses immediately upon signing up.
Look, here’s the skinny on my program. It’s way under priced for something this in depth and I’m going to have to start charging more next year.
After October 9th, the price goes up to $147.00 if spots remain (50 max), and frankly, it’s a bargain at that price too.
So, if you want to stop shooting in the dark with your music career and have me help you take a massive quantum leap forward, REGISTER HERE.
Money Back Guarantee - If you take my program and don't feel it's worth every penny it cost, email me within 30 days and I'll refund every cent, no questions asked.
