How To Make Your Tracks Sound Like Hit Songs

Published: Fri, 06/02/17

Today's post is another guest post from How To License Your Music.com's resident producer, Gary Gray.  Gary and I are collaborating on the training and coaching included in the upcoming 180 Day Music Licensing Challenge.

Gary has put together over 10 hours of amazing content related to production and mastering specifically for licensing for this program!

Register between now and June 4th and save $100.00 off the full price:
http://www.180daymusiclicensingchallenge.com/

Take it away Gary...

In my last blog, I covered the fact that one of the biggest common denominators of people who get their music licensed consistently, is the fact that successful producer/engineers tend to A/B (compare) their recordings to commercially successful recordings while they are mixing and mastering.  This being different than A/B’ing only at the end of the mixing and mastering process, or worse yet, not A/B’ing at all. (We call that “flying blind”)

I then laid out two steps that, if done, can greatly increase anyone’s odds of getting music accepted for licensing:

1. Using at least three commercial recordings for A/B’ing, which are similar in arrangement, tempo, style, feel and mood to your project.  For the purposes of this blog, I’m going to use as an example one of the tracks from a 12 song album that I wrote with Eddie Grey that was sold to Megatrax, a major music licensing catalog, and distributed by EMI Production Music London. I arranged, mixed and mastered the album. Derek Jones, the Head of Creative Services at Megatrax, known as one of the highest quality licensing companies world-wide, supervised the project and accepted the entire album for their prestigious Distillery Series, which included every stem file for each song, with monies paid up-front.  



2.  I discovered a secret. If you start your project by A/B’ing your commercial reference recordings to each other, it will not only open up amazing insights and increase your ability to hear things you’ve never heard before, but will boost your confidence tremendously. Boosting your confidence, will, all by itself, help you raise the quality of your mixing and mastering by leaps and bounds. Mixing is, for the most part, a mental sport.

You can easily and completely become mired down with your attention focused on the what “hit-makers” are using, what equipment they have, and what exact plug-ins and VST instruments they choose. The objective, unfortunately, becomes trying to use what they use, have the same equipment they have, and make the same choices in plug-ins and vst instruments they make, thinking all this will result in great mixes and masters. It won’t.

What will make your mixing and mastering consistently great is accomplished by:

A. Learning how to listen objectively to your own mixes. (All the, blogs, videos and courses on music production available on HowToLicenseYourMusic.com are designed to help you accomplish exactly that).  This will inevitably lead to:

B. Consistently raising your confidence in being able to mix and master your music to radio-ready standards. A confident mixer is going to make good decisions and choices without “second guessing.”

In other words, it’s not about learning what experts have and what experts are doing.
It’s about your perception of what you are doing with what you already have, and how to sharpen and enhance your perception. (assuming you have at least a basic home studio set-up) I call it ear training for producer/engineers.

Trying to duplicate equipment and mimic actions does not produce a brilliant producer/engineer. Increasing your confidence by sharpening and enhancing your knowledge, experience and perception increases your confidence and turns you into a brilliant producer/engineer.

What you hear from most “hit-makers” online (most of them are endorsed by at least one plug-in company, or DAW manufacturer, or VST company), isn’t what you hear behind the scenes when no cameras are rolling. The truth sounds something like this, “I don’t really care what equipment I’m using, what DAW I’m using, what speakers I’m using. As long as they work, I can make a hit.” That’s the truth. And that’s the kind of confidence I’m helping you build in yourself.  

Ok, before my next blog (which will be a video blog showing A/B’ing in action during actual mixing and mastering sessions), I’m going to prepare you by laying out, in detail, the six different scenarios of A/B’ing for a producer/engineer.  You’ll end up with the best quality tracks if you use all of them.

Scenario 1 Reference Tracks To Reference Tracks

In my opinion, this is the most important scenario:

Carefully choose three commercial reference tracks similar to your project and A/B them to each other, listening closely for aspects of the arrangements, mixes, performances that you especially like and what aspects are not your favorite. From this you can more closely define the vision for your recording.  This step produces amazing positive phenomena within you, sharpening your perception, allowing you to hear things in these recordings you never heard before, and most importantly, boosting your confidence markedly. You may find that one track has too much bass for your taste, though the rest of the mix you love. You may find that one track is overall a lot brighter than the other two. You may find that one track sounds thinner in the mid-range than the other two, etc. Things you never heard before. All of these things you’ve never heard before will help you arrive at one important conclusion: Mixing is not just a Science. It’s an Art. These commercially released productions are produced by humans, just like you, who have strengths, weaknesses, preferences, and limitations. I’ve watched students go through this process many times. Every time, a similar thing comes out of their mouth. “Wow, I heard things in these tracks I’ve never noticed before.” And then the most important statement follows: “I can do this. I know exactly what I want my track to sound like now.”  

Scenario 2 Individual Mix Elements

Get a hold of individual mix elements and A/B those elements to the individual tracks you are mixing.  For example, A/B’ing your kick drum to a kick drum from a commercially released mix. Lead Vocal to Lead Vocal, Background Vocals to Background Vocals. Bass to bass. Guitar to guitar, Synth to synth, etc.  Since  individual mix elements are rare, I’ve made a library of mix elements available to you for free. Email me at gary@learnaudioengineering for your free library.

Scenario 3 Groups/Stems
A/B your Drums/Percussion tracks to commercially mixed Drums/Percussion. Guitars to Guitars, Basses to basses, Orchestration to Orchestration. These “groups” are the same thing as a “stem file.” This step basically involves A/B’ing your “stems” to commercially recorded stem files. This will give you great insight into how you are perceiving your mix as you build up its foundation.  In your free reference library package, you’ll also be receiving stem files.

Scenario 4 Mix to Mix (or Mix to Master)
Scenarios 1, 2 and 3 are rarely done by most people, though they produce amazing results. This scenario 4, Mix to Mix (or Mix to Master) is done more often. However, there are details about how to A/B a mix which are vital for you to know in order to produce radio-ready results consistently.  For instance, when A/B’ing your mix to a commercial recording. You are actually comparing apples to oranges: your mix (A) to a commercial master (B). In order to make it apples to apples, it’s vital that you lower the volume level of the commercial master to the same volume level of your mix.  It’s often necessary to “reverse engineer” the commercial recording back into its “mixed state” by cutting just a bit of the lows and cutting just a bit of the highs (both highs and lows get boosted during the mastering process), in order to approximate “apples to apples” even more closely. If possible, try to get your hands on actual mixes, prior to mastering, of commercial recordings to use for your reference files. Good news here as well, is that I have pre-mastered commercially released mixes available as part of the free reference library. Again, just send me an email and its yours. For a detailed look at actual mixing sessions using these techniques, check out the course “Music Production FundaMENTALs,” available as one of three free music production courses when you sign up for the 180 Day Music Licensing Challenge.

Example Of A/Bing
For this particular track, “Beautiful Remembrance,” I used three tracks for A/B’ing, one called “Heaven,” which had been released by Megatrax, the Intro to Adele’s “Hello,” and the intro to Norah Jone’s “Come Away With Me.” Since these three tracks were all commercial masters, I used the Mix to Master techniques described above.


Check out a 30 second excerpt of an A/B session for this track here:

 
 
Scenario 5 Your Mix to Your Previous Mix
Instead of A/B, I call this A/ME. This technique is awesome and is rarely used. This is when you have taken notes on your mix and need to make changes to it.  What can happen in a scenario like this is, you start making the changes per your notes, but you start fiddling with other things as well. You’ve got to adjust just one more thing, and then one more thing, and then one more thing (you get the picture), and all these changes can ruin the sweet spots that took you hours to create in your mix. This exact scenario right here creates so much frustration and upset with producer/engineers, it’s not funny. And until this step is fully learned, the frustration goes on forever.

What you do is this: Create a new “save as” session file. Import your previous stereo mix export wav file into the new session you are now working on. Instead of A/B’ing with commercial tracks, you are going to A/B with your previous mix. This way, instead of flying blind, you’ll know if each and every change you are making is better or worse than your previous mix. It’s deceivingly simple and brilliant when it comes to saving time, avoiding upset and frustration, and increasing the quality of your mix.  The secret: Do not abandon also A/B’ing with your commercial tracks during this step.

Scenario 6 Your Master to a Master
This scenario is the most commonly practiced form of A/B’ing. What’s most vital here is making sure that you don’t touch the commercial master reference file. Do not adjust its volume, or change it in any way, shape or form. Make sure it’s not being routed through any plug-ins. It’s also key to use high quality reference files. I purchase my commercial reference files from iTunes, convert the AAC files to WAV files in iTunes, and import them into my DAW.  Don’t use downloads from Youtube, pirated tracks, or other low quality files.  While comparing A (your master) to B (commercially released master) listen for Clarity, Volume, EQ, Space (reverb/delay), Stereo Width, Energy and most importantly – does the track move you emotionally? What many people don’t realize is that the best mastering engineers rarely master the first mix they are given. They take detailed notes and get those notes back to the mixing engineer for adjustments which, when done, will make the mastering process that much better. It’s not unusual to go back and forth a half-dozen times (or more!) before arriving at a great mix for that production.  When you are both the mixing and mastering engineer (and you should be), then this is a process that you carry out with yourself, back and forth between mixing and mastering, until the track is emotionally pleasing from beginning to end, with no weak links. The more you go through this process, the better and faster you will become.

Summary
A/B’ing is both a Science and an Art. Learning the 6 Scenarios of A/B’ing and actually doing them on your projects will leave people wondering how you all of a sudden got so good so fast.  This is game-changing.

As I state on my website, my purpose is to educate and inspire students so that they experience ever increasing confidence, create Masterpiece Recordings, and constantly improve their abilities and results as musicians, songwriters, composers, producers, engineers and entrepreneurs.

When I discovered that Aaron Davison has the same vision for Indie Musicians on the business side of Music Licensing, it was only natural that we started working together – not only on music, but on helping others achieve their goals as well.

I’m looking forward to working directly with those of you who sign up for the upcoming 180 Day Music Licensing Challenge. This will be our biggest and most comprehensive challenge to-date. For more information about the upcoming challenge, go to http://www.180daymusiclicensingchallenge.com
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Here’s to a future of masterpiece recordings!

Gary Gray