In my latest podcast I speak with the CEO of Aware Records, Greg Latterman. At the peak of Aware’s success, Aware had John Mayer, Train And Five For Fighting on their label, in partnership with Colombia Records. Greg played a pivotal role in launching all three bands's careers.
In our podcast I discuss how Greg was able to parlay his passion of making compilation CDs of the best unsigned music he could find in the early 90's into what became Aware Records, one of the hottest indie labels of the late 90s’and 2000s.