An Interview With Tanvi Patel, The CEO Of Crucial Music

Published: Thu, 08/04/16

 
In my latest podcast, I speak with the CEO of Crucial Music, Tanvi Patel.

Since 2006 Crucial Music has positioned themselves as one of the major players in the licensing/sync business. Crucial has placed music in thousands of tv shows, films, commercials, video games and more.

You can view a partial list of their credits here (it's way too long to list here):

In our interview, Tanvi and I discuss:

-How Crucial Music became one of the major players in the licensing business
-How to submit your music so it actually gets heard
-What percentage of music libraries like Crucial accept
-Why music gets rejected
-How to get music in feature films
-What makes a song great for licensing
-How many tracks your music is competing against when it's pitched
-The production quality needed for television vs films
-The role being an established artist plays in licensing
-How to make a full time living licensing music

and more!

Listen to my conversation with Tanvi here:

You can also subscribe to my podcast on Itunes and get all previous episodes and future episodes, when they're posted, here: