One of the
most frustrating things about the music licensing business, and really the
music business in general, is that often times, the decisions that can really
make or break our careers are made by other people. There is a sense that our musical destinies
are in someone else's hands. Because
ultimately, the people who make decisions regarding what music is used in
different projects is someone else. It
can feel like we are the mercy of the music supervisors and music publishers
whose job it is to find music for the projects they are working on.
I get the
sense that a lot of artists are looking for the right person or people who will
magically elevate their careers to the next level. There is nothing wrong with searching out
people to help you advance your career and the right agent or manager or
publisher could do wonders for your career.
But, at the end of the day, you are your own greatest ally in your
effort to advance your career. After all, no one cares about your music and
your career more than you do.
The music
business has changed drastically over the last couple decades. Artist development is a thing of the past.
The further you can advance your career on your own, the more likely that you'll
attract the attention of the people who can ultimately help you get your career
to the next level. I think the proper mindset to have as a musician in 2013 is
that you're going to do everything you possibly can on your own and if the
right person comes along to help you move things forward, great, but if not you're
going to keep going regardless.
If you
learn to think this way you'll go much further and you'll also feel much more
empowered. Be your own manager until you
attract someone else to do this for you.
Be your own publisher until you attract the right publisher. Be your own song-plugger until you attract
the right song plugger and so on.
Several recent
participants in my 90 Day Music Licensing Challenge program have spoken to me
about their music licensing success as a result of going through the program
and connecting with industry decision makers.
The 90 Day
Challenge is so effective because it's designed to get you to take consistent
action for a considerable period of time, in this case 90 days.
Assuming
your music is ready to be licensed, this is the best strategy I know for jump
starting your music licensing careers.
The simple act of taking action and submitting your music to the right people
on a regular basis can do wonders for your career! Instead of waiting for someone else to come
along and help you take your career to the next level, why not just do it
yourself?
To listen
to a recent participant talk about his success in getting his music licensed as
a result of taking my 90 Day Challenge program check out my recent interview
with the artist Alexy:
http://musicmoneyandlife.podbean.com/2013/06/12/getting-started-licensing-your-music-with-alexy/
To see
another example of an artist who has successfully licensed his music as a
result of going through my 90 Day Challenge program, check out Greg Savage's
case study of the 90 Day Music Licensing Challenge:
http://diymusicbiz.com/music-licensing-success-pt2
To hear
from yet one more artist who has had success licensing his music as a result of
the 90 Day Challenge, check out my interview with musician Chuck Hughes:
http://musicmoneyandlife.podbean.com/2013/05/07/how-to-make-50000-a-year-as-a-freelance-musician-with-chuck-hughes/
The next 90
Day Challenge is starting on Monday, July 1st. There are just 25 spots available. For more information and to sign up visit:
http://www.howtolicenseyourmusic.com/90daychallenge.php
