If you want to maximize the amount of money you make from licensing your music you need to not only focus on the quality of music you are making but also on the quantity of music you are making. At this point you should be well aware that in order to license your music you need to write and produce high quality music. Your music needs to be both well written and well produced in order to meet the standards of music supervisors who select music for the projects they work on.
Another important factor is not only the quality of music you are making, but the quantity. The amount of money you make from licensing will generally be directly correlated to the amount of music you have available in your catalog available for licensing. If you have a small catalog, you will have fewer available options for supervisors to choose from and therefore your music will fit the needs of fewer projects. This should be fairly obvious. If you only have three songs about three different subjects it`s going to be much harder to find projects where your music fits than if you have three hundred songs about a variety of topics in a variety of genres. All of the supervisors and publishers I have worked with have echoed this idea. Generally speaking, more music correlates to more money.
On a fairly regular basis I get people submitting music to my company, Renegade Music Marketing, who have "one great song" they just finished that they want me to shop for them. Although there aren`t any rules per se about trying to shop one song, this approach is not usually the best approach to take. Usually, if you`re at the point where your music is good enough to be licensed, you`re going to have a lot more than just one song! If you`re a musician and you`re actively writing and recording music you should have lots of music and clearly the more established you are, the larger your catalog will become.
I have often said that licensing should be a long term endeavor. If you have a few songs, or one album that you feel great about, by all means shop your tracks around to licensing opportunities. You have to start somewhere. But keep focused on the big picture. Generally speaking, the more songs you create and the longer you are at this, the more licensing opportunities you will find. Music often times ends up being used more than once as well. I had a placement a few months ago with a song that I originally licensed in 2003 and it was used again by the same TV show six years later and of course I got paid for the placement. By building an extensive catalog of music that is used regularly and continuing to create new music for licensing opportunities you can build a significant revenue stream from your music.
If you're serious about licensing your music and learning how to stay ahead of the competition, be sure to check out my program "The A-Z Of Music Licensing". It's the most comprehensive program I offer and explains very clearly EVERYTHING you need to know to start licensing your music. I also offer the program with one on one coaching
where I work with you directly to help you get started. I'll work with you personally both via the phone and email to help you develop a game plan based on your own unique situation that you can implement immediately.
