I've been
giving a lot of thought to what I want to accomplish this year. I always tend to do this and unlike a lot of
people, I totally believe in the power of writing new year's resolutions. There's something powerful about putting pen
to paper and writing out your goals. The
trick is to not just do this once a year, but to do this throughout the entire
year.
I've been a
believer of goal setting for a long time.
Having really clear goals helps to focus the mind and gives us something
concrete and tangible to focus on. It's really hard to get where we want to go
if we don't even know where we want to go.
Goal setting and making resolutions helps us gain a clearer
understanding of the areas we want to improve on.
But the
problem with goal setting and making resolutions is that a lot of people make
goals and write out new year's resolutions but simply fail to follow through on
them. Maybe they make a concerted effort
in the beginning, but after awhile they get busy and simply slip back into old
ways of behaving and living. Why? Is it because people are too lazy and lack
will power? I think that's part of it.
But I think the bigger problem is that often times people simply have
goals that are too vague and abstract.
People make goals like "get healthier" or "become a rock star". These are fine as a starting point, but to
be really effective, your goals need to be more tangible. Maybe something like "go to the gym 3 times a
week" or "play 100 shows this year".
Now, of course there's still a chance you'll fail to follow through on
these goals, but at least by being very specific in your goal setting you'll have
something specific to accomplish. It's
easier to maintain a resolution if you have something specific and attainable
to aim for.
Do Something Every Day
Now I'll be
honest and confess that I've fallen victim to this sort of abstract goal
setting before. One of the most
important things I've realized in terms of goal setting is that we can't
control the outcome of our actions, we can only control our actions. So instead of focusing our goals on things
outside of our direct control and setting goals like "become a rock star" or "sell
10,000 CDs this year", it's much more powerful to focus on things we can
directly control. For example a goal of "I
will submit my music to one new record label a day for an entire year" or " I
will submit my music to one licensing opportunity a day for 90 days". These types of goals are totally in your
control and if you're determined enough you can accomplish these types of goals
and by taking this sort of consistent action you will move forward to your
bigger goals.
The problem
with setting a goal like "I will sell 10,000 Cds this year" is that this sort
of goal is dependent on factors outside of your control, in this case getting
10,000 different people to buy your CD.
It's not that it's a bad goal, it's just that it's not focused on
anything you can control directly. It's
much more powerful to have a goal like "I will make one new interesting video a
day of my music and post it on youtube".
This is a goal you can actually control and could very well lead to more
CD sales if you are good enough, creative enough, etc. It's like having a goal to get a beautiful
girlfriend or trophy husband but ignoring the fact that you're 50 pounds
overweight, dress poorly and have bad breath.
It's much more powerful to focus on changing the one thing you can,
yourself and your actions.
So.... what are
your goals this year? What sort of
concrete actions can you start taking that will lead you closer to where you
want to be? Don't worry about setting
goals that are outside of your control, focus instead on taking the actions you
need to take that will get you closer to your desired outcome.
Is one of
your goals to license more of your music in 2013? Then join me and all the other participants
who have signed up in taking the 90 Day New Year's Music Licensing
Challenge. This is a 90 Day long
program that will have you submitting your music to one new licensing
opportunity every day for 90 days.
During the entire program you'll also be learning everything you need to
know about the music licensing business via one on one coaching, in depth video
tutorials and more.
Today is
the last day to sign up and the program starts tomorrow! Sign up here:
http://www.howtolicenseyourmusic.com/90-day-new-year.php
Let me ask
you a question. How many licensing
opportunities did you submit to over the course of the last 90 days? 90?
50? 30? If you're already taking the sort of
consistent action you need to take to get started in the licensing business,
that's awesome! But if you're not, this
program will give you the framework to rapidly move your career forward in
2013!
http://www.howtolicenseyourmusic.com/90-day-new-year.php
Here's a
breakdown of everything that's included in the program:
-One On One
Half Hour Phone Consultation With Me
-Email Coaching
With Me Throughout The Duration Of The Program
-Up To Date Daily Music Licensing Leads Of Specific Places To Submit Your Music
For 90 Consecutive Days
-Weekly Video Tutorials Covering Different Aspects Of The Music Licensing
Business.
-The Program,
The A To Z Of Music Licensing
-The 2012 TV
And Film Music Business Directory
-The 2013 TV
And Film Music Business Directory
-A Songwriter's
Guide To Music Licensing Ebook
-The Music Licensing Newsletter Compendium
-Submission
Tracking Spreadsheet
-Member's Only Forum
-Bonus Audio Interviews
With Ten Different Music Licensing Professionals (Songwriters, Publishers and
Supervisors)
Purchasing all the coaching
and content included in the 90 Day Challenge separately would cost over $400.00. You'll save over $300.00 by signing up for the 90 Day Challenge.
Register here until January 1st.:
http://www.howtolicenseyourmusic.com/90-day-new-year
I've been hearing from more and more people who have taken one of my courses and gone on to have success licensing their music. Here's what people are saying about my program:
Hi Aaron,
My name is Alexy, a Canadian recording artist/producer from Montreal. I'm emailing you today to thank you for your 90 day challenge program, which I participated in last year and through which I have successfully created a great deal of industry connections and contacts, as well as having one of my songs placed in three episodes of a new Nickelodeon series called "Hollywood Heights". I have since recommended your program to many other artists seeking to get their foot in the door when it comes to licensing. I am very great-full for your work, because without it I would not have the knowledge and opportunities I have today.
Alexy
I want to thank you for your program. Your tutorials and information has led to a placement in a film "Living Will" starring Ryan Dunn of "Jackass". It was due to the the steps and information you provided that helped with this placement. I will use your program as a Music Licensing Bible.
Thanks Aaron.
Timonthy Byrd
" I wanted to let you know that I've been following your 90 day program for the last 21 days and already got a song placement for a European national TV commercial. I submitted 5 songs on the 20th of May for this particular library and got a placement and a track usage report on the 24th of May. They took my 2:52 song and are making a 30 second commercial out of it...totally cool! You are the best, my friend.
Stan Tristan |
