In my last newsletter I talked about the things that hold musicians back from success in the music licensing business; bad music and lack of promotion.
On the flip side, writing great music and promoting it regularly is a powerful combination that all but guarantees success.
As an example, I work with a small group of artists whom I help promote to the tv and film markets. I recently started working with a new band, who are by all accounts truly spectacular. I think they're great and everyone I work with seems to agree. I've had probably six requests from both publishers and supervisors wanting to work with and license their tracks in the last two weeks. More than anyone else I work with.
And it's really simple. They're f$%·$king phenomenal and as a result doors are opening left and right. They also recently signed a record deal. Big things are happening.
Even though "great" music is subjective and certainly open for debate, there are bands and artists I work with where there seems to be a definite consensus in the industry as to their greatness. There is a collective agreement on what makes something great. Different people in different places that draw the same conclusion, over and over again. Great music rises to the top.... if it's heard.
So if you're not achieving the success you'd like in the industry I can virtually guarantee that the reason has to do with either the music itself you're making, or your promotional efforts.
One of my readers commented on my last article that she didn't want to be a "telemarketer" for her music and would prefer to spend her time writing music. Fair enough. But someone needs to be promoting your music, if not you then a manager or agent, etc...
Great music can only be acknowledged as being great if it's heard.
In the context of the music licensing business, publishers essentially function as agents for music licensing opportunities. If you don't have a lot of extra time to devote to pursuing licensing opportunities then it makes sense to find a good publisher (or several) who will pitch your music for you.
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Want more in depth information on how to successfully license your music in TV and Films? I have a one of a kind program that covers in detail EVERYTHING you need to know to get started in this exciting business. I created the original program over a year ago and the program walks you through, step by step, the actions you need to take to license your music for use in TV and Films. You won't find a more comprehensive program on the music licensing business. Get my program here. I also offer my program bundled with phone and email coaching and for a limited time you can save $25.000 off the regular price.
I'm starting a new series where I'll be featuring artists on my site and in my newsletter who have had success licensing their music. The idea is to give other musicians aspiring to license their music tangible examples of music being licensed successfully. So, if you've licensed your music either with my help or on your own and you'd like to be featured in my newsletter and on my site and reach thousands of musicians, producers, publishers, etc.. please fill out the form on my site here:
http://www.howtolicenseyourmusic.com/featured-artists.php | 
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