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A Shortcut To Getting Your Music Licensed?
Over the last several years I have worked with hundreds of artists helping them get started in the music licensing business. I have coached songwriters on the phone, via email and in a few cases, in person. Many of the songwriters I've worked with have gone on to license their music, and in some cases they've licensed a lot of their music. The songwriters who have gone on to successfully license their music all share a few things in common, in terms of what led them to success. There aren't really any shortcuts or magic formulas per se that will lead to getting your music licensed, but there are a few things you can do that will greatly increase your odds of success. Here are a few things I've noticed that most musicians I know who are successfully licensing their music share:
1) They write great music - Great music is clearly subjective, but when I hear music that gets licensed it's usually at least "very good". Now clearly not all songs that gets licensed are masterpieces, sometimes a song is simply a good fit for a scene. But most songs that I hear being licensed are solid songs. They're well produced, well crafted songs that work.
2) They're persistent - "The squeaky wheel gets the grease" is what my publisher always says. Nowhere is this adage more true than in the music business. The musicians that I know who are licensing their music are persistent and they have stuck with it, in some cases for more than a couple years, before they found success. It shouldn't come as a surprise that the music licensing business is competitive and there's a lot of competition. You have to have a high degree of "stick to it-iveness" to be successful in music licensing. So quit whining about how you haven't found success yet and keep writing great songs and marketing them every day. Or quit. But don't whine! If your music is great and you stick with it you'll find and audience for it!
3) They Do Research - If you write great vocal jazz music but you're sending it to people who are looking for modern rock tracks, it doensn't matter how great your tracks are, they're not going to be a good fit. The artists I've seen succeed over the last few years have all been very diligent in researching the needs of the publishers and supervisors they've submitted to. By targeting the specific places who are actually looking for the kind of music you're making you'll GREATLY increase your odds of licensing more of your music. It's called market research and it's a necessary component of any business, the music licensing business is no exception.
Want to comment on this article, visit http://www.musiclicensing101.com/blog.php
A great resource for researching the needs of people working in the music licensing industry is the new 2011 TV and Film Music Business Directory. This new directory is 140 pages long and is ove three times the size of last year's directory. There are up to date contact listings for supervisors, publishers, libraries, video game companies and movie trailer houses! Visit http://www.musiclicensing101.com/2011-tv-and-film-directory.php
Get My New Audio Interview Bundle And 2011 Directory For Free When You Purchase The A To Z Of Music Licensing Between Now And Sunday!
I recently created a new program, called the Music Licensing Audio Interview Bundle. This program features eight audio interviews with different music licensing professionals, including music publishers, library owners, supervisors and composers. This weekend only, get all eight interviews for free when you purchase my program, The A To Z Of Music Licensing, which also includes the new 2011 TV And Film Music Business Directory, visit http://www.musiclicensing101.com/the-a-to-z-of-music-licensing.php for more.
Happy Songwriting!
Aaron Davison
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