The Recession And Music Licensing

Published: Tue, 11/03/09

My New Web Program Update
A huge thanks to everyone who sent me links to their music for my new web show. I apologize if I haven't gotten back to you personally. I've been swamped lately and just haven't had time respond to everyone individually. I've recorded the first interview/performance and the site (www.cybermusiccafe.com) should be up and running in the next couple weeks. More details on that soon!

Congratulations To The Rocktober Songwriting Contest Bjorn Vang

A big congratulations to The Rocktober Songwriting Contest winner Bjorn Vang. Bjorn won the contest with his song Better Off and is the recipient of the grand prize of cold hard cash. Thanks to everyone who voted and participated in the contest. Want to hear Bjorn's winning song? Visit www.howtolicenseyourmusic.com/contestfinalists to listen!

The Recession And Music Licensing

Today I want to address a topic that I have been asked a lot about this year. As I'm sure you're aware, we're in a recession. Or, perhaps it's more accurate to say we were, depending on which economist you speak to. A lot of you want to know how the recession has affected the music licensing industry. I've seen a few interesting things unfold in the last year that I want to share.

Many production budgets have been cut this year. This undoubtedly has an impact on music licensing, both in terms of what music is used and how much is paid for it. The downside is that license fees are down this year, how much they've shrunk really varies from production to production, but most supervisors I've spoken to have indicated that in most cases licensing fees, in particular for films, have been reduced. The good news is that they also seem to be increasing again. As the overall economy shows sign of recovery it seems that there is a direct correlation in the budgets of TV and Film productions.

A silver lining: The good news about lower budgets is that this inadvertenly creates more opportunities for independent musicians. Since well know songs come with large licensing fees attached, many productions are turning to even more independent music. To every downside there is an upside! I think now is a great time for independent musicians to get their foot in the door and capatilize on the opportunities that are available. Production budgets will rebound as will licensing fees, so position yourself now to be ready when they do!

Get The A To Z Of Music Licensing For Just $24.99 This Week Only!
I recently started working with a new business consultant who is having me test market different prices on my products to see what works best. We're starting with my flagship product, The A To Z Of Music Licensing. I'll be offering this product all week for just $24.99. We'll be collecting data and crunching numbers to see if the lower price results in enough increase in sales to make up for the lower price (normally $39.99). Bottom line for you is that you save $15.00 if you order the program this week. The A To Z Of Music Licensing is a comprehensive program that explains in detail, step by step, how to license your music in TV and Films. It also contains a comprehensive directory of contact information for pubishers, supervisors and more. Visit http://www.howtolicenseyourmusic.com/programol

For a complete list of all my products and services related to the music licensing industry visit my product page.

Until Next Time....

Aaron Davison

In This Issue

Cyber Music Cafe.com Update

Rocktober Songwriting Contest Winner

The Recession And Music Licensing