Music Licensing And The New Music Business

Published: Tue, 07/07/09

Last night I was listening to an interview with John Mellencamp (aka John Cougar) on NPR´s Fresh Air Podcast. Interesting interview.  John talked at length about how the music industry has changed and how artists, even established artists like John, have been forced to approach marketing their music in different ways.  He discussed his song ¨This Is Our Country¨ and how this song became known through its being licensed in a Chevrolet Silverado commercial. 
 
For many years artists have resisted the idea of licensing their music to large corporations for fear of ¨selling out¨ to the mainstream.  But in recent years many artists have changed their views in light of the changing landscape of the recording industry.  And is licensing a song to Chevrolet any more or less an act of selling out than signing to a major record label and all that contractually entails?  In many ways I think it´s actually a much purer transaction.  Your selling your music for a specific use and you are paid accordingly.  End of story.
 
The bottom line:  Music licensing is important for musicians of all levels, both in terms of earning revenue and getting more exposure.

Want to learn how to license your music for use in TV and Films? Below is a complete list of all my products and services related to the music licensing industry.  Learn step by step methods for licensing your songs and getting your music placed .

Online Programs accessible immediately upon checkout.  (Hard Copy programs also include the online program at no extra charge.)


 

The 2009 TV and Film Music Business Directory - A comprehensive directory of over 150 music supervisors, music publishers, music libraries and more.  Get your music into the right hands with this priceless resource.  Directory also includes free updates for life.  Accessible immediately as a PDF file.

$19.99 - Purchase Here

The A To Z Of Music Licensing Online Edition - My original program on music licensing that includes The 2009 TV and Film Music Business Directory, How To Program, Audio Interview with Michael Redman of My Music Source.com and much more. The entire program is accessible online upon checkout.

$37.00 - Purchase Here

The A To Z Of Music Licensing Online Edition With Email Coaching - The A To Z Of Music Licensing Online Program with additional coaching via email.  I'll work with you one on one after you review my program via email to make sure you're ready to start licensing your music. 

$60.00 - Purchase Here

The A To Z Of Music Licensing Online Edition With Phone And Email Coaching -  The A To Z Of Music Licensing Online Program with additional coaching via phone and email.  After you review the program we'll schedule a half hour phone consultation to answer any additional questions you have and  then I'll work with you via email as well to make sure you´re fully prepared to start licensing your music.

$80.00 - Purchase Here 

The A To Z Of Music Licensing Hard Copy Version - Get my groundbreaking  program on the music licensing business in its' original hard copy format.  Inclues 4 CDs, The 2009 TV and Film Directory and more.  Comes shipped in a sturdy three ring binder with CDs and directory.  (With the hard copy version you will also have access to the online version as well upon checkout - the hard copy version will be shipped to you separately.)

$75.00 Purchase Here

The A To Z Of Music Licensing Hard Copy Version With Email Coaching - Same as above but bundled with email coaching service as well.

$95.00 - Purchase Here

The A To Z Of Music Licensing Hard Copy Version With Phone And Email Coaching-Same as above but bundled with coaching both via phone and email.

$125.00 - Purchase Here

One On One Coaching Services - I have a variety of coaching packages available to those interested in learning more about the music licensing business.  For a comple list of my coaching services go here.