A Proven Script For Calling Music Licensing Companies

Published: Mon, 01/12/09

I used to get really nervous when I made calls to music publishers, music libraries, etc.  I'm not really sure why, but a lot of people I know seem to have this same reaction. It's sort of like cold calling, well actually it is a form of cold calling, which for a lot people can be nerve wracking.  There's a sense of trying to get something from the other person that can be daunting.
 
Well over the years, after making a lot of calls regarding my own music and now making a lot of calls on behalf of my music marketing company, I've developed a strategy for making calls that works for me every single time and today I thought I'd share it with you.  Are you ready for it?  It's pretty mind blowing in its' simplicity, which is why it's so effective I think.  Here it is: When you call whatever company your calling and someone answers the phone this is all you have to say, "Hello, what is the best way to submit music to your company?"  That's it!  You don't have to launch into an entire spiel about who you are and all you've done and you don't have to ask if they're open to submissions.  You just simply ask what the best way to submit your music is. Period.  Then, if they're interested in who you are, or if they're not open to submissions, etc..  they'll tell you.  Let them direct the conversation.  You just get it started by asking how to do what you want to do - which is submit your music.
 
I find this approach the best because it's very simple, to the point, and really hard to screw up.  In the licenesing businss it really is about the music. What you've done doesnt't really make a huge difference.  Of course if you have licensing credits and it comes up in the conversation, by all means share that information.  It can't hurt.  But in the beginning, keep your conversations short and to the point.  Very simple and very easy.
 
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Happy Songwriting,
Aaron Davison