Just a quick heads up... today and tomorrow are the final two days to get the 2026 Sync Licensing Directory for 50 percent off.
If you’ve been meaning to grab it at the discounted price, this is your last chance.
You can get the fully updated 2026 edition for 50% off here through 2/22:
https://www.htlympremium.com/2026-sync-licensing-directory.html
Now, onto this week’s podcast.
I just released a new episode of The Sync Lab with
Ryan Dickinson, founder of the bespoke music library Made By Ikigai.
Ryan’s company has created custom music and sound for major global brands including Amazon, Coca Cola, Nike, Visa, Adidas, Lexus, Samsung and more.
In this conversation, we go deep into the world of bespoke advertising music and
cover:
• What “bespoke” really means in the advertising context
• How music is written specifically to support narrative and storytelling
• Why multiple composers may be hired for the same brief
• How creative directors evaluate submissions
• The difference between referencing and copying
• Ryan’s thoughts on AI generated music in commercial workflows
• How composers can break into the world of bespoke composing
If you’re interested in
how high-level custom music actually gets made for major campaigns, this episode gives you a clear look behind the scenes.
Listen here:
https://open.spotify.com/episode/1aR9cW8s2AQ9x3SSpU6tlD?si=94f9a0e499804634
