I just released a new episode of The Sync Lab podcast with trailer and film composer Caleb Swift, and it might be the most important conversation I've shared in a long time.
Caleb’s music has been featured in trailers and films like The Last of Us, Avatar, Black Widow, Sonic the Hedgehog, Thunderbolts, The Thursday Night Murder Club and much more. He didn't get there by accident. He got there because he understands something most musicians completely miss.
Most artists who want sync placements aren't writing for the people who actually make the
decisions. They create a track, upload it somewhere, and then hope something happens.
Caleb said this is the number one reason musicians never get licensed. They aren't speaking the language of the industry.
Caleb did the opposite. Early in his career he took two full years to study what supervisors needed. He focused on his craft, refined his sound, and learned how to create music that works in trailers and in
sync.
That decision changed his entire life. Since then, he's landed major trailer placements, steady TV placements, and built the kind of momentum most musicians dream about. He's had so much success that he was recently able to quit his day job and focus full time on music.
This is what almost nobody talks about. Sync success comes from clarity, structure, and a system that you follow every single week. Not
guessing. Not hoping. Not waiting for luck.
You need a workflow. You need a catalog that is built the right way. You need a pitch strategy that actually reaches the right people. You need accountability. And you need consistency.
Caleb and I go deep into all of this in the podcast. You can listen here:
https://open.spotify.com/episode/62SSw9FF1PexLraT5PrIqy?si=FZtQYF2xQsek_GRJMwfsGw
30 Day Sync Licensing Deep Dive: Starts February 2
If you've been trying to break into sync and feel stuck.
If
you keep writing music but never seem to get traction.
If you know you have talent but no clear path.
If you're tired of waiting for your career to change.
Then this is exactly why I created The 30 Day Sync Licensing Deep Dive.
The
Deep Dive starts February 2 and it gives you what most musicians never create for themselves. A real plan. A structured month of growth. Daily lessons. Daily assignments. Daily leads. A simple system that forces you to move forward every day.
You won't drift. You won't waste time. You won't sit on the sidelines refreshing your email waiting for something to happen.
You'll
have a complete thirty-day roadmap and support while you build the habits that lead to real placements.
Zoom Coaching
And, everyone who joins this weekend will also get a 60 minute zoom session with me where we'll discuss your specific situation and how to get the most out of the program. We'll go over any questions you have related to sync licensing and I'll help you create a game plan to move forward in sync licensing with
confidence.
If you want 2026 to be different. If you want momentum. If you want your music in TV and film instead of sitting unheard on your hard drive. This is your moment to step in.
Enroll in the 30 Day Deep Dive here:
https://www.htlympremium.com/30-day-licensing-deep-dive2.html
Take a look at the program and join us if you know it is time to get serious.
