One of the biggest turning points in my own sync journey came when I finally understood something most musicians never think about: Supervisors don’t listen to most songs. They don’t even open most emails. And it’s not because the music is bad or because they’re overwhelmed. It’s because most musicians pitch in a way that creates work instead of removing it.
A supervisor wants one thing when your email shows
up.
They want the answer to a simple question:
“Is this person going to make my job easier or harder?”
If they see confusion, missing files, no versions, cluttered folders, unclear rights, or a pitch that doesn’t tell them what the track does, they skip it. Not because they don’t care, but because they can’t afford to slow down. Most people never adjust their approach and then wonder why they keep getting ignored.
Once I understood that
supervisors respond to clarity and ease, everything changed. My pitches got tighter. My delivery packages improved. My responses increased. And eventually the placements started coming.
This is the kind of thing most musicians never learn, even though it determines everything about their results. And this is exactly why I built Sync Lab
365.
Sync Lab 365 is an ongoing yearlong training program where I guide you step by step through every part of the sync licensing process. Each week you get a new video lesson, daily tutorials, and a clear focus so you always know what to work on and how to move forward. Instead of floating around trying random strategies, you follow
a structured plan that builds momentum over time. Most musicians don’t fail because they lack talent. They fail because they try to figure everything out alone, with no system and no consistency. Sync Lab 365 fixes that.
And since we just started Week 2, you can still get in and follow along from the very beginning.
