Most musicians focus on music libraries and direct pitches to get sync placements, but one of the most underrated ways to land licensing opportunities is through LinkedIn . 

Music supervisors, sync agents, and industry executives actively use LinkedIn to find new talent, discover music for upcoming projects, and build their professional networks. If you are not leveraging LinkedIn, you are missing out on direct access to the decision-makers who can place your music in TV shows, films, ads, and video games.

Why LinkedIn is a Powerful Tool for Sync Licensing

Unlike other social media platforms, LinkedIn is designed for professional networking. While Instagram and TikTok focus on content and entertainment, LinkedIn is where industry professionals connect to discuss business. Music supervisors, ad agencies, and sync licensing companies use LinkedIn to stay informed about industry trends, discover artists, and even post job or sync opportunities.
 

Another advantage is that LinkedIn allows you to build long-term relationships with decision-makers. Instead of cold-emailing a supervisor and hoping for a response, you can engage with their content, comment on their posts, and build familiarity over time before reaching out directly.

Optimize Your LinkedIn Profile for Sync Licensing

Before you start networking, you need to make sure your profile presents you as a professional sync musician. If your profile is incomplete or unclear, potential contacts will not take you seriously.
 

Your headline should immediately tell people who you are and what you do. Instead of just listing yourself as “Musician” or “Singer-Songwriter,” try something more targeted like Sync Licensing Specialist, Indie Artist & Sync Composer, or Music Licensing Professional.
 

Your about section should clearly explain your background, experience, and what makes your music ideal for sync placements. Highlight any past placements, the genres you specialize in, and how someone can license your music.
 

Your profile photo should look professional. Avoid casual or blurry pictures and opt for a high-quality headshot or an image that reflects your music career.

Your banner image is another great way to reinforce your branding. You can use it to promote your latest placement, show a photo of your home studio, or even include text like “Music Available for Licensing.”

Connect with Music Supervisors and Industry Professionals

Once your profile is optimized, it is time to start connecting with the right people. Your goal is to grow your network with professionals who are actively involved in sync licensing.
 

Start by searching for music supervisors, sync agents, and music library representatives using LinkedIn’s search bar. Look at the profiles of music supervisors for networks like Netflix, HBO, or major ad agencies. Many supervisors list their job titles and companies, making it easy to find the right people.
 

When sending connection requests, avoid generic messages like “Hi, I’d like to connect.” Instead, personalize your request by mentioning something relevant to their work. You can reference a project they worked on or express your admiration for their role in the industry. A thoughtful, customized message is far more likely to get accepted.

Engage with Content to Stay on Their Radar

Once connected, do not rush into pitching your music. Instead, engage with their content regularly so they start recognizing your name.
 

Like and comment on their posts to show interest in their work. Share relevant industry news about sync licensing to position yourself as knowledgeable. Post your own updates about your music placements, projects, or insights into sync licensing.
 

For example, if a music supervisor posts about a recent film project, leave a thoughtful comment. These small interactions build familiarity, so when you eventually reach out with your music, they already know who you are.

Send a Polite and Professional Pitch Message

Once you have built some rapport, you can reach out with a direct message to introduce your music for potential placements. Keep your message short, respectful, and to the point.
 

A great LinkedIn pitch message should be professional yet personal. Briefly mention why you are reaching out, reference any relevant past placements, and include a streaming link to your best sync-friendly songs. Avoid sending large attachments, as this can be off-putting.

Follow Up Without Being Pushy

If you do not get a response, do not take it personally. Music supervisors receive hundreds of pitches, so they may not reply immediately. If you have not heard back after two weeks, send a polite follow-up.
 

If they still do not respond, do not keep messaging them repeatedly. Instead, continue engaging with their posts and keeping the connection warm for future opportunities.

Build Long-Term Relationships

The key to success in sync licensing is relationships. Music supervisors are more likely to work with musicians they trust and recognize rather than random cold pitches. By staying active on LinkedIn, sharing valuable content, and maintaining professional connections, you increase your chances of being top-of-mind when a supervisor needs music for a project.
 

Landing sync placements through LinkedIn is a long-term game, but if you consistently put in the effort, it can open doors that cold emails and random submissions never will.

Final Thoughts

LinkedIn is an underutilized but powerful tool for musicians looking to license their music in TV, films, and commercials. By optimizing your profile, connecting with key industry players, engaging with their content, and professionally pitching your music, you can increase your chances of landing placements and building lasting relationships in the sync world.

Connect With Me on LinkedIn

If you’d like to stay connected and see more insights on sync licensing, feel free to connect with me on LinkedIn:
https://www.linkedin.com/in/aaron-davison-38155014/
 

Learn More With The Sync Tank

If you’re serious about licensing your music in TV and films and want to work with me one-on-one, check out The Sync Tank, starting 2/17/25. This program provides in-depth training, daily leads, and personalized mentorship to help you succeed in sync licensing. 

Learn more here:
https://www.htlympremium.com/sync_tank.html