One of the biggest mistakes I see musicians make when trying to break into sync is sending their music to the wrong people.

They hear about a music library, a supervisor, or an agent, and they get excited. They send over a few tracks, usually the ones they’re most proud of, and hope something sticks.

But sync licensing doesn’t work like that. It’s not about sending music to whoever you can find and crossing your fingers.

It’s about the right track, to the right person, at the right time.

If the fit isn’t there, the pitch goes nowhere. Even if the music is incredible.

I learned this lesson early on.

When I was first starting out, I sent three songs to Barbara Jordan, who would eventually become my first publisher. She had been my songwriting teacher at Berklee, and at the time she was running Heavy Hitters Music.

I thought I had a good shot. So I sent her three tracks from the jam band I was in at the time, a group called URB. The songs had long guitar solos, lots of transitions, and all kinds of creative twists.

They were fun. They were dynamic. And they were completely wrong for sync.

Luckily, Barbara didn’t just ignore me. She took the time to tell me why the tracks didn’t work. She explained what she was actually looking for. That feedback changed everything.

I went back into the studio, wrote one new track based on her notes, and sent it to her a few days later.

She signed it. Three weeks after that, it made its national television debut.

That one song was the start of everything for me. And it only happened because I learned how to pitch with purpose.

So here’s the real takeaway:
 

Before you send anything, research who you’re pitching to. Look at the kind of music they actually place. Study their credits. Make sure your sound fits what they do. Otherwise, you are just sending good music into a black hole.

Sync is not just about volume. It is about alignment.

The Sync Tank

That is why I built The Sync Tank the way I did. I do not believe in throwing spaghetti at the wall. I believe in smart, strategic, targeted pitching.

Inside The Sync Tank, I help each member pitch smarter by giving them specific leads that are curated for their exact sound. Not a random list. Not outdated contacts. Real people who actually place music like theirs.

The next round officially opens soon, but if you already know this is something you want to be part of, you can sign up early here:

[Click here to join The Sync Tank now]
 

I’ll send more details later this week. For now, just remember that pitching harder isn’t the answer. Pitching smarter is.
 

Talk soon,
Aaron