I’m excited to announce a new, year-long project.
My goal is simple: I’m giving myself one year from today, July 4, 2022, to become “internet famous”.
Why a year? Why “internet famous”?
Let’s start with the time frame. I’ve never been famous on the internet before, but I’m assuming that it will take some time to build sufficient momentum to catapult me into internet fame. I’m going to give myself an entire year to pull out all the stops and try every whacky idea and creative marketing concept I’ve ever thought of, and others that I will discover along the way, during the course of the year.
If at the end of the year I’m still not internet famous, then nothing much will have changed, since I’m not internet famous now. I’ll have lost nothing but the time I invest into the idea and if I’ve made substantial progress, there’s a good chance I’ll just keep going even if I’m not legit famous.
But, if I succeed, then I will achieve my goal of becoming internet famous and ultimately sharing my music with more people around the world, which is my ultimate goal.
I’ll probably also learn a thing or two about marketing along the way, regardless of the outcome, which I’ll gladly share with anyone who follows my journey.
Why “Internet Famous”?
It’s simple really. We live in an era where as musicians, in many ways it’s become more about marketing and creating content than the music itself. It’s easy to become cynical about this reality, but I plan to have fun with this project and approach this in a way that’s positive, fun, silly and hopefully inspiring.
What platform will I become “internet famous” on?
I’m going to start with Youtube since it’s the platform I’m most familiar with and since over the course of a decade I’ve amassed a small army of almost 5,000 subscribers. But I may or may not venture into other platforms like IG and TT. To be honest, I’ll be sort of making this up as I go and experimenting with different ideas and strategies to see what works.
What about music licensing?
Nothing has changed here. I’ll still be active in the licensing space both writing and placing my own music as well continuing to provide resources and training to my 10,000 plus subscribers. In fact, I’ll be launching a brand-new resource soon for musicians who want to learn how to license their music that is going to blow away anything I’ve ever offered related to licensing. Stay
tuned!
Isn’t this sort of an “egotistical” idea?
I don’t think so. Like I said, I’m going to approach this whole project in a fun, lighthearted way. The truth is I have a fairly cynical outlook on social media and I don’t really even want to be famous per se.
But, I do want to get my music out to a wider audience and I’ve sort of grown tired of watching all these youtubers and educators preaching to other musicians how to “make it” in the music industry without having really “made it” themselves.
So, I’m going to “put my money where my mouth is” and really go for it. I’ll be honest, I’m a little nervous about announcing this publicly since there’s a good chance I could fall flat on my face and this whole project could fail miserably. But, even if I do “fail”, not much will really have changed. I sort of look at this as a situation where I can’t really lose, regardless of the outcome.
Best case scenario: I achieve my goal and get my music and message out to a much wider audience via my internet fame.
Worst case scenario: I create a ton of new content for my Youtube channel and learn a lot about what does and doesn't work when it comes to marketing.
So, there you have it. Please follow me on this journey and support me if this is something that sounds interesting to you. I’m also going to be doing a lot of collaborating with other artists and content creators, so if you think we might have some synergy feel free to contact me.
Here’s a video where I announce my new project on Youtube. Please watch it and like it because that helps the algorithm and will help me achieve internet fame faster.
Please subscribe to my channel here. I’ll be releasing two to three videos per week related to this project, for an entire year! These will be fun, sometimes silly, sometimes deep, inspiring videos all
related to marketing music and achieving internet fame.
What do you think? Is this a good idea? A stupid idea? Do you have any ideas, suggestions, etc? Do you want to become “internet famous” too? Maybe we can support each other… Talk to me!
Happy 4th Of July!
Aaron Davison
|
|
|
